Business Strategy and Retailing pdf epub fb2

Business Strategy and Retailing by Gerry Johnson, Joshua Bamfield, Leonard L. Berry, Gary Davies, John Dawson, Colin Gilligan, Sebastian Green, Robert F. Lusch, John McGee, Howard Thomas pdf epub fb2 djvu

Author: Gerry Johnson, Joshua Bamfield, Leonard L. Berry, Gary Davies, John Dawson, Colin Gilligan, Sebastian Green, Robert F. Lusch, John McGee, Howard Thomas
Title: Business Strategy and Retailing
ISBN: 0471913375
ISBN13: 978-0471913375
Other Formats: doc azw txt lrf
Pages: 306 pages
Publisher: Wiley; 1 edition (June 22, 1987)
Language: English
Size PDF version: 1593 kb
Size EPUB version: 1482 kb
Category: Business & Money
Subcategory: Industries

This timely study addresses the changes that have taken place in business strategy during the '70s and '80s by bringing together examples of the latest research in the field. It examines such major issues as: How are retailers coping with their changing economic and social environment? How is strategy determined and implemented? What is the impact of public policy, at national and local levels, on retailing strategy? Among the the papers presented are an economic analysis of the relationship between retailers and suppliers; a study of the psychology of retailers' perceptions of their competitive environment; surveys of retailing strategies, and much more.

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