Media Literacy and Semiotics (Semiotics and Popular Culture)
Media Literacy and Semiotics (Semiotics and Popular Culture) by Elliot Gaines

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Author: Elliot Gaines
Title: Media Literacy and Semiotics (Semiotics and Popular Culture)
ISBN: 0230108288
ISBN13: 978-0230108288
Other Formats: mobi azw txt lit
Pages: 194 pages
Publisher: Palgrave Macmillan; 2010 edition (January 19, 2011)
Language: English
Size PDF version: 1860 kb
Size EPUB version: 1852 kb
Category: Other
Subcategory: Humanities

Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.


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