Making The News: A Guide For Nonprofits And Activists
Making The News: A Guide For Nonprofits And Activists by Jason Salzman

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Author: Jason Salzman
Title: Making The News: A Guide For Nonprofits And Activists
ISBN: 0813368987
ISBN13: 978-0813368986
Other Formats: mobi lit docx lrf
Pages: 320 pages
Publisher: Basic Books (April 16, 1998)
Language: English
Size PDF version: 1368 kb
Size EPUB version: 1619 kb
Category: Reference
Subcategory: Writing, Research & Publishing Guides

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

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